MDS completes Portugal’s largest ever insurance broking deal with the acquisition of Seguramos and further strengthens its market leadership

The transaction, which brings together Portugal’s leading broker with one of the top ten brokers by business volume in the country, sees MDS take a 50.1% of the share capital of Seguramos, becoming its majority shareholder. 

The transaction, aligned with MDS’s strategy of growth, skills diversification, and business model transformation, follows the acquisition of the stake previously held by the Proef Group, along with a capital increase. 

The acquisition, the largest ever carried out by a broker based in Portugal, structurally reinforces MDS’s leadership, consolidating its market share - significantly higher than that of other operators - and establishes it as the largest insurance distributor in the country. 

Following the transaction, MDS Portugal now manages a premium volume of approximately €600 million and revenue of around €95 million solely within the national territory. 

The integration of Seguramos allows MDS to expand its national reach, doubling its strong and highly qualified agent network to around 1,000 and establishing the largest network of offices in the country with a total of 49, expanding its presence in key regions complementary to locations where MDS is already active. 

Founded in 1962, Seguramos has around 100 employees, one of the largest distribution networks, and a strong presence in the northern and central regions, with a total of 18 offices nationwide. 

The current shareholder and CEO of Seguramos, Mário Ramos, retains a strategically significant 49.9% stake in the company, ensuring continuity, close involvement with the business, and full alignment in the development and execution of the project. The management team will continue under his leadership, with Ezequiel Silva as CCO & COO and Luís Queiroz as CFO, while Ricardo Pinto dos Santos, CEO of MDS Portugal, and Mário Vinhas, COO of MDS Portugal, will also join the board. 

Ricardo Pinto dos Santos, CEO of MDS Portugal, commented:  "Seguramos is an organization with history, significant scale, strong territorial presence, and a customer-centric culture that we highly value. This acquisition strategically strengthens our leadership in Portugal, projects us to a unique market scale, and expands our reach, ensuring greater responsiveness and excellence in service to clients and partners across the country.” 

Mário Ramos, CEO of Seguramos, added; "Integration into MDS represents a strategic opportunity to accelerate our growth and enhance our responsiveness, now reinforced with access to the resources, scale, and expertise of an international group, with clear benefits for our employees, clients, and partners.” 

This transaction was supported by strategic and financial advisory from PTCG, legal advisory from Deloitte Legal TELLES and PLMJ, and financial and tax due diligence from EY.