Longevity is one of the first words that spring to mind when discussing healthcare systems’ challenges. This is primarily due to our ageing population. If I had been born in the 1940s, I would by now, have entered the final stages of my life. But, thanks to a combination of social and scientific advancements, Brazilian life expectancy has grown by a 30 ‑year span over the past seven decades and today it’s edging close to 76 years, according to the Brazilian Institute for Geography and Statistics (IBGE).